The rise of the low rise
Every trend stems from somewhere, usually they are inspired by past trends or they start by some type of bigger influence. A celebrity or influencer can start a trend, or more likely a brand starts the trend based on what they design and put out to the public. Low rise bottoms are a heavily hated trend for some, but others are embracing the trend by buying their own low rise apparel, along with cutting off the high rise off their jeans to give that Mariah Carey look.
Mariah Carey 2000’s in low rise, folder jeans
There are a number of reasons for the rise in popularity of the low rise jean trend, like I said before a lot of trends are based just on what’s being put out there in the fashion world. For example, for the past few years we have been obsessed with the 90s and the Y2K era and all the different aesthetics that go into these times. With that big influence, we have picked up many trends from before, while also making them into a more modern style. So while having all these fashion influences and aesthetics from that time, we were bound to hit the low rise jeans at some point, just like we hit on a few other trends from those time periods. We recycle fashion every few years and that is exactly what’s happening here.
We can also attribute the recent rise of the trend on the influence of celebrities and media influencers that are wearing the trends more and more therefore setting the tone of “what’s in'“. This leads to more of the population wanting to consume this trend, thus more brands will produce it to fulfill our need to wear what these bigger names are wearing. We are steered by so many factors in our environment and social media currently is the biggest driver.
Camila Mendez in MIU MIU
Many brands will go along with the current trends and upcoming trends to please the masses. Some brands make the trends and others follow the trends, designers know what’s hot and are aware of the apparel we will enjoy. Brands and their team have studied for this, they know what will be the next big hit and ultimately what will fly off the rack.
By using things like their own influence in the media via print or digital, popular brands are able to create some looks we never knew we wanted and those we always desired.
In one of my earlier articles I talked about some trends we will see in 2022 based on runway shows. One of these big designers was MIU MIU, with their very low rise mini skirts and matching sets they created a very trendy and desired look. MIU MIU then styled big fashion influences in their sets, making low rise more fashionable and popular. They have made sure that it is everywhere, now that so many people (including myself) are in love with this look and style. With the popularity of the look it then becomes a copied item, meaning that fast fashion companies will sell something very similar for a lower price so it can be massy consumed.
While we can talk about my opinions on fast fashion a different day, this just shows how quickly fashion moves and those who can drive trends. So many things can go into a trend, but for the most part this low rise trend is mostly drawn from media influences. We recycle trends, brands make these trends, and media influences these popular items to grow and grow, continuing the trend cycle. Low rise jeans didn’t just come back out of no where, there were many factors playing into the growth and the comeback of low rise jeans and skirts.
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Hope you enjoyed,
xoxo
-Kharei Mnz, Khaurafab
